From ’2 Girls 1 Cup’ to ‘I Can Has Cheeseburger LOL Cats,’ viral internet memes have swept the net like greased lightning, and have even been deemed as a form of art and popularized for their pop culture value. One of the most viral marketing phenomenon on social media sites was the notorious ‘Will It Blend’ series featuring Blendtec founder Tom Dickson concocting a host of insanely unblendable items such as iPhones and Bic lighters.
Via: Online University
Will It Blend?
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unimagined, unblendable items in order to show off the power of his blender. The phrase ‘Will it blend?’ has become a wildly viral internet meme on sites social sites throughout the internet.
The videos on YouTube and other sites became so popular that Blendtec even sells Will It Blend? merchandise, including a spoof shirt with the slogan “Tom Dickson is my Homeboy.”
As of June 15 2010, the Blendtec series of videos had collected a total of 117,105,290 views on YouTube.
On the April 3 2007 episode, Dickson placed a camcorder in the blender, giving people a first-person look inside the container while being blended. The production team, Kels Goodman and Ray Hansen, attempted to return what was left of the camcorder to Best Buy — with no success.
On the July 10 2007 episode, an iPhone played the video intro before being blended. The resulting remains of the iPhone — which consisted of powder and a mangled metal frame — along with a brand new Blendtec blender and a DVD compilation of the commercials, were put up for auction on eBay and sold for $901 US, which was given to charity.
Dickson did the same thing with an iPhone 3G on the July 11 2008 instalment, setting up a charitable auction on eBay again, along with a “Will It Blend” t-shirt, an autographed jar holding the blended remains of the phone, the box the iPhone came in — including the earphones — and a new Blendtec Total Blender.
On the April 5 2010 episode, an iPad was blended, after being smashed to fit into the blender. When Dickson saw how many views this video received, he set up a contest on blendtec.com to give away either the shredded or the boxed iPad. Each came with a free Blendtec blender.
An iPhone 4 was blended on the June 25 2010 episode. After Dickson blended a new iPhone 4 everyone could join at the ‘Blend my Phone Contest’ when you went to Blendtec’s website for which you could win a new iPhone 4 with a 2-year contract paid by Dickson and your old Mobile phone blended. The winner was Ashley S. from Portland, Oregon and was announced on July 12, 2010.
One of the most extreme episodes featured Dickson placing six Bic lighters in the blender. In mere seconds, the mixture of butane, metal, and plastic ignited into a raging ball of fire inside the container. The scene was exaggerated by the addition of nuclear explosion film footage before one of the production crew sprayed a fire extinguisher on the still-operating blender.
To coincide with the release of the film Transformers, Dickson blended the Transformers toys Bumblebee and Swindle before challenging two of his grandchildren to transform the remains.
Dickson also blended the Wii Wheel after breaking it during a game of Mario Kart Wii, and a Grand Theft Auto IV disc because the 1968 Mustang GT 390 — like in Bullitt — was not included in the game.
Will it Blend – iPhone 4
Will it Blend – iPad
Will it Blend – Bic Lighters
Will it Blend – Glow Sticks
Sources: Online MBA and WikipediaTags:internet meme memes Net viral Web